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Art Of Time

WHAT'S NEW

  • WHAT'S NEW
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IWC brings precision timing to the high-speed world of the APXGP team in the new Formula 1 movie.

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IWC brings precision timing to the high-speed world of the APXGP team in the new Formula 1 movie.

IWC brings precision timing to the high-speed world of the APXGP team in the new Formula 1 movie.

Precision meets adrenaline. Discover IWC’s latest F1-inspired limited edition Pilot Watches—crafted for those who live life in the fast lane. Avail...

20 June 2025

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From Earth to Orbit: India’s Astronaut and His Omega Timekeepers

From Earth to Orbit: India’s Astronaut and His Omega Timekeepers

From the Moon to the stars—Omega continues its cosmic legacy as Indian astronaut Shubhanshu Shukla gears up to wear two luxury Omega watches in mic...

16 June 2025

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Mastering the Movement: The Rhythm of Time Redefined

Mastering the Movement: The Rhythm of Time Redefined

At Watches & Wonders 2025, time dances to the rhythm of reinvention, where every movement tells a story beyond the dial.

08 April 2025

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Golden Hour: Redefined

Golden Hour: Redefined

The future of fine watchmaking, dipped in gold.

03 April 2025

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IPL Horology: Cricket’s Biggest Icons & Their Luxury Watches

IPL Horology: Cricket’s Biggest Icons & Their Luxury Watches

As the IPL 2025 season unfolds, cricket and luxury collide in spectacular fashion. Cricketers like Virat Kohli and MS Dhoni, along with celebrities...

17 March 2025

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Timekeeping at the Speed of Legends

Timekeeping at the Speed of Legends

Celebrate the legacy of precision and performance with the Mercedes-AMG PETRONAS F1 Team and IWC Schaffhausen. At the F1 75 Live event, drivers Geo...

25 February 2025

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LVMH Watch Week 2025: A Global Celebration of Time

LVMH Watch Week 2025: A Global Celebration of Time

Discover the latest luxury timepieces from Bvlgari and Zenith, unveiled at LVMH Watch Week 2025, where innovation meets timeless elegance.

10 February 2025

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Step Into the 25th Hour of 2025

Step Into the 25th Hour of 2025

Step into the 25th hour of 2025—a realm where time stands still and luxury watches transform into storytellers of life’s greatest moments. 

28 January 2025

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An Ode to Elegance: Baume & Mercier’s Classima Starry Sky Editions Shine Bright

An Ode to Elegance: Baume & Mercier’s Classima Starry Sky Editions Shine Bright

In haute horology, time transcends its purpose, becoming art, emotion, and a celebration of beauty. At Watches & Wonders Shanghai 2024, Baume &...

12 December 2024

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A Masterclass in Time: IWC Schaffhausen x Art of Time

A Masterclass in Time: IWC Schaffhausen x Art of Time

Experience the precision and artistry of IWC Schaffhausen at Art of Time’s exclusive watchmaking masterclass. This immersive event offers a ra...

06 December 2024

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The Newest Trend: Sealing 'I Do' with the Perfect Timepiece!

The Newest Trend: Sealing 'I Do' with the Perfect Timepiece!

Wedding traditions are evolving, and luxury watches are becoming the new symbols of love and commitment. Explore classic wedding timepieces that pe...

26 November 2024

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Mastering Time with Jaeger-LeCoultre: A Tribute to Ultra-Thin Elegance & Iconic Reverso

Mastering Time with Jaeger-LeCoultre: A Tribute to Ultra-Thin Elegance & Iconic Reverso

Discover the exquisite craftsmanship that defines Jaeger-LeCoultre. Experience the perfect blend of heritage and innovation in their iconic Reverso...

08 November 2024

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Blancpain Fifty Fathoms Bathyscaphe: Eternal Movement Beyond Black

Blancpain Fifty Fathoms Bathyscaphe: Eternal Movement Beyond Black

Immerse yourself in the world of high-end horology with the Blancpain Fifty Fathoms Bathyscaphe Quantième Complet Phases de Lune collection. Embrac...

29 July 2024

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