From Archive to Wrist: The Story Behind Baume & Mercier’s Joia Collection
There is a subtle power in pieces that feel both lived-in & thoughtfully imagined. Baume & Mercier unveiled a collection that pays homage to their flagship tagline "Life is about moments". The Baume & Mercier Joia De Collection celebrates the joy of life and living. Made for the woman of today, the new collection of luxury watches for women unveils a playful take on the brand's craftsmanship.
From Heritage to Modernity
The collection features four bijou-inspired models with no lugs and dainty 28mm cases. The lugless design emphasises their soft, feminine style.
The silhouette of the collection is clean, with soft angles. It is an ode to femininity. The dainty elegant curves flatter the wrist and the mother of pearl dial feels refined.
Watches That Belong To You
The M0A10847, M0A10848, and M0A10849 are watches for women who seek the Joia as an everyday companion. Designed with quiet confidence, these timepieces move effortlessly with the rhythm of daily life.
For those who prefer the Joia without diamonds, the M0A10847, M0A10848, and M0A10849 offer a more understated expression. These watches for women do not demand attention, they reflect confidence through restraint, intention, and refined simplicity from Baume & Mercier.
The M0A10847 celebrates a meaningful moment with the radiance of a silvery sun-satin dial and a midnight blue strap. The polished stainless steel case and bezel are complemented with quartz movements and a midnight blue calfskin strap.
The M0A10848 underscores a bright, sculptural silhouette with a triple folding clasp in satin-finished stainless steel and an interchangeable strap. This swiss luxury watch is architectural and cohesive without needing any tools for changing the bracelet.
The M0A10849 uses strong colour differences with a black calfskin strap and black Roman numerals on a shiny silver dial. The gold caseback with black accents feel understated, making it a watch that draws attention quietly.
The M0A10850 captures the eye and highlights the Maison’s heritage, encapsulating its full DNA of savoir-faire and elegance. The 40 diamonds studded in its bezel and a silvery dial with criss-crossed satin finish elevates the beauty and the force of the watch.
The Spirit Of The Collection
The collection embodies the essence of versatility and everyday wear. The collection balances modern sensibility with sleek designs. Each piece is designed to wear across occasions while reflecting Baume & Mercier’s heritage.
Explore Art of Time's curation of the Baume & Mercier watches across collections.
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