What's new at Art of Time: Grand Seiko, ID Genève & TAG Heuer
At Art of Time, we keep a pulse on what's new and trending in the watch community. We like to bring our patrons fresher pieces to add to their collections and our most recent additions include Grand Seiko, TAG Heuer and ID Genève.
TAG Heuer’s Racing Heritage With A Modern Edge
TAG Heuer is a Swiss watchmaker with roots going back to 1860. They are world-renowned for precision timekeeping and close ties to motor racing; both on and off the track. The brand’s credibility stems from bold designs and chronographs. Watches like the Monaco are designed to perform in real-world conditions.
At Art of Time, TAG Heuer enthusiasts can now explore a curated selection of the brand's popular watches under one roof. Explore unique styles, coveted timepieces and luxury watch staples for your collection, with guidance from our team.
Grand Seiko’s Nature-inspired Craft & Detailing
Grand Seiko’s approach to watch-making is rooted in its geography. Using Japan and its natural beauty as a muse, the timepieces are akin to wearable art. The maison focuses on quiet refinement, case finishing and dials that reveal more the longer you look at them.
From its distinctive Zaratsu-polished surfaces to movements developed entirely in-house, Grand Seiko India is built around precision and craftsmanship at every level.
Our boutiques give you the space to handle different models, understand the finishing, and find the Grand Seiko that feels right on your wrist.
Sustainability Meets Contemporary Design With ID Genève
ID Genève is a contemporary Swiss brand built around the philosophy of circular design and sustainable watchmaking. Backed by Leonardo DiCaprio, these watchmakers are here to redefine the materials used in luxury watchmaking.
ID Genève is a brand for those individuals who are fond of timepieces that reflect both personal style and a conscious approach to how a watch is made. We invite you to come experience up close what the new wave of luxury looks like.
Why These Brands, Why Now?
TAG Heuer, Grand Seiko India, and ID Genève each bring something Art of Time has always stood for: a point of view, executed with finesse. Motor-inspired precision. Japanese craft refined over generations. Swiss design built around responsibility. Three distinct aesthetics, three dichotomous stories defining conviction and clarity.
Discover Them In Person
Whether you're shopping for daily wear pieces, an investment piece or just want to explore fine watchmaking; Art Of Time’s boutique representatives are here to help you find the best Swiss luxury watches.