Jaeger-LeCoultre continues to redefine luxury watchmaking with its latest campaign, "POLARIS: ALWAYS UP WITH THE TIMES." This campaign not only honors the rich heritage of the Polaris collection but also showcases its evolution and the introduction of new, innovative models. In this blog, we'll explore the history of the Polaris, what makes it so captivating, and dive into the details of the latest launches:

The Polaris: A Timeless Journey

The Jaeger-LeCoultre Polaris collection began in 1968 with the introduction of the Memovox Polaris, a pioneering dive watch featuring an alarm function. This watch was designed for underwater exploration and adventurous lifestyles, combining robustness, functionality, and a distinctive design. The Memovox Polaris quickly became an icon, celebrated for its innovative alarm mechanism and sporty elegance.

Over the decades, the Polaris has undergone significant transformations, embracing modern materials and advanced technology while retaining its core identity. From mechanical upgrades to aesthetic refinements, each iteration of the Polaris has built upon its storied past, ensuring it remains a favorite among watch enthusiasts and collectors. The collection's ability to balance tradition with innovation has cemented its status as a timeless classic in the world of horology.

The "POLARIS: ALWAYS UP WITH THE TIMES" celebrates the enduring legacy and continuous evolution of the Polaris collection. It highlights Jaeger-LeCoultre's commitment to blending traditional watchmaking craftsmanship with contemporary design and cutting-edge technology and underscores Jaeger-LeCoultre's dedication to maintaining its heritage while embracing the future.

New Launches for 2024

The Polaris Perpetual Calendar, with its subtly shaded green lacquered dial, captures the spirit of adventure intrinsic to the Polaris collection. This elegant pink gold model exudes sophistication and offers a generous 70-hour power reserve. A single corrector simplifies the adjustment of all settings, making it effortlessly practical for everyday use. At 6 o’clock, the moon phase display beautifully showcases the phases for both hemispheres, with a retrograde hand that swiftly returns to its starting point. Adding to its versatility, the watch comes with two interchangeable straps: a green rubber strap that complements the dial and a classic black alligator leather strap.

The Polaris Date exudes an elegant, sporty charm with its highly legible functions and stunning ocean-grey dial, created through an intricate process involving 35 layers of lacquer. Its visually captivating design features a double gradation and a trio of finishes that draw the eye. Powered by an impressive in-house movement, it offers the freedom to move through the day without worry. The easily interchangeable black rubber strap adds to its versatility, making it perfect for everyday adventures.

The Polaris Geographic captivates with its dual time display and legible world time disc, allowing you to effortlessly select your desired city with a single crown at 10 o’clock. The small second time-zone dial at 6 o'clock automatically adjusts, making global timekeeping a breeze. The ocean-grey dial, with its rich gradation from dark to light and a trio of finishes, adds depth and allure, accentuating every detail—from the hands and luminescent numerals to the orange accents. This striking watch comes with interchangeable straps in black rubber and blue-grey fabric, offering versatility and style for any adventure.

Ready to embrace adventure with a timeless classic? Discover the new Polaris models at Art Of Time, where luxury and precision meet. Visit us today to explore these extraordinary timepieces and find your perfect companion for life's journeys.