LVMH Watch Week 2025: A Global Celebration of Time
The LVMH Watch Week is a celebration of innovation, craftsmanship, and the art of watchmaking. This year, the dual-city format added a extra excitement, with Paris exuding timeless elegance and New York bringing its signature bold energy. From cutting-edge technology to jaw-dropping designs, the event was a testament to why LVMH-owned brands continue to dominate the luxury watch industry. The prestigious Maisons that have regularly taken part in this event are Bvlgari, Hublot, TAG Heuer, Zenith, Daniel Roth, and Gérald Genta – joined in 2025 by three other iconic brands, Louis Vuitton, Tiffany & Co., and L’Epée 1839.
Let’s take a closer look at what Bvlgari and Zenith unveiled.
Bvlgari: Italian Elegance Meets Swiss Precision
If Zenith is the rebel, Bvlgari is the sophisticated artist. This year, they’ve outdone themselves with a collection that screams Italian luxury with a Swiss heartbeat. Bvlgari isn’t just making watches; they’re crafting wearable art. Each piece is a testament to their ability to blend Italian design flair with Swiss watchmaking expertise. It’s a match made in horological heaven.
The Serpenti Returns
The Serpenti collection is back, and it’s as hypnotic as ever. With its signature serpentine design, this watch is a piece of jewelry as much as it is a timepiece. The new models feature its iconic reptilian design with a new eternal dimension, equipping Serpenti with a new in-house self-winding movement.
What's New?
After years of dedicated craftsmanship, Bvlgari proudly presents the Lady Solotempo BVS100 automatic movement—a true reflection of the brand's unrivaled watchmaking mastery. This cutting-edge caliber, crafted entirely at Bvlgari's Swiss workshop in Le Sentier, enhances the artistry of their iconic Serpenti jewelry watches. Following in the prestigious footsteps of the Tourbillon in 2020 and the Piccolissimo in 2022, the Lady Solotempo BVS100 is a new milestone in Bvlgari's horological legacy.
Zenith: Defying Expectations with the DEFY Skyline Chronograph Skeleton
Zenith has always been the brand for those who dare to be different, and their 2025 novelties are no exception. The star of their collection is the DEFY Skyline Chronograph Skeleton, a watch that’s as bold as it is beautiful, Zenith is pushing boundaries with this release. The skeletonized dial isn’t just for show—it’s a statement. It’s about transparency, precision, and a bold declaration that Zenith isn’t afraid to bare it all.
What’s New?
The DEFY Skyline Chronograph Skeleton comes in two stunning variants: a blue skeleton dial and a black skeleton dial. Both feature the legendary El Primero 3600 SK movement, which is not only automatic but also boasts a high-frequency chronograph that measures time down to 1/10th of a second.The octagonal case (a nod to Zenith’s modern wisdom design) and the interchangeable strap system make this watch as versatile as it is stylish. Whether you’re rocking the steel bracelet or the rubber strap, this timepiece is ready to transition from boardroom to bar without missing a beat.
Zenith also unveiled their latest CHRONOMASTER SPORT novelties: one is a sleek powerhouse with its bold steel bracelet and signature El Primero precision, while the other brings a sportier vibe with its edgy rubber strap and striking black ceramic bezel. Both models boast the legendary 1/10th of a second chronograph, combining cutting-edge performance with undeniable style. These timepieces are the perfect fusion of Zenith's innovative spirit and timeless appeal—ready to make every second count!
