Watches and Wonders 2024

Watches and Wonders 2024

Step into the heart of horological excitement as Watches and Wonders Geneva 2024 unfolds, bringing together the magic of tradition and the cutting-edge marvels of technology. This premier event, nestled in the city center of Geneva, is set to rock the city center from 9th to 15th April. The first 4 days will be reserved for press and trade visitors and the event will be open to the public from 13th to 15th April.

It is the ultimate rendezvous for watch enthusiasts worldwide. Picture a grand stage where heritage meets innovation, and you're at Watches and Wonders!

Discovering the Essence:

Watches and Wonders Geneva is not just an event; it's a spectacle where the latest trends, designs, and technological breakthroughs in the watchmaking world take center stage. With renowned brands unveiling their newest timepieces, the event offers a sneak peek into the future of horology. Imagine being in the same room where anticipation and excitement collide as attendees get an exclusive preview of upcoming releases. It's a momentous gathering of C-suite brand representatives, celebrities, watch aficionados and watch ambassadors (last year featured names like Diane Keaton, Julia Roberts, Roger Federer, and Ronaldinho)

World of Brands:

As the curtain rises on Watches and Wonders Geneva 2024, 54 esteemed watch brands from across the globe step into the limelight. Among these, Art of Time proudly retails in Cartier, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, Baume & Mercier, Zenith and MontBlanc creating a symphony of craftsmanship and innovation.

Unveiling Unique Experiences:

Beyond the gleaming display cases, the event promises a week-long extravaganza divided into two captivating parts:

Exploring the City (9th-13th April):

Get ready for a transformation as the Geneva city center becomes a hub of watchmaking marvels. The Watchmaking Village boasts exhibitions, workshops, and in-store activities, making it accessible to everyone. The grand public evening on April 11 is set to light up Quai Général Guisan with a musical stage and a festive night party, featuring entertainment, food trucks, and a surprise guest star. The New Watchmaking Village at Pont de la Machine adds an educational touch with various activities and guided tours showcasing the city's time-related charm.

The Salon (13th-15th April):

This is your chance to witness the meticulous artistry behind horological masterpieces. Unlike typical exhibitions, The Salon offers interactive showcases that transcend the conventional display case experience. Expect touchscreens, virtual reality, and augmented reality elements bringing timepieces to life, connecting visitors with the stories that make each watch a unique work of art. Dive deeper with auditorium conferences, guided tours, a dedicated LAB focusing on innovation, and a captivating photo exhibition by Luc Debraine titled "Timekeepers."

Why Attend?

Whether you're a seasoned collector, an industry professional, or a passionate enthusiast, Watches and Wonders Geneva 2024 is a must-attend extravaganza. It's your passport to the future of horology while paying homage to its rich past. Don't miss the chance to be part of the horological celebration of the year!

The “Art Of Time” Advantage

Stay tuned and let “Art of Time” be your guide on this thrilling journey, unveiling this year's Watches and Wonders Novelties.
We will also be hosting some live digital events and virtual presentations to showcase the novelties from these watch Maisons. Interested? Email us at to learn more.
Buckle up for a horological joyride!

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