Larger than life

Larger than life

When it comes to luxury, Different scales of measurement come into play. With the recent influx of "Larger than life" takeovers and brands descending on city skylines, dive into the world where time isn't just measured; it's celebrated! The Recent "Burj Khalifa" takeover by Piaget and Breitling to launch their brand campaign or Cartier's life-size installations or IWC's "On Tour" campaign around the globe left our jaws dropped for a while. Embark on a fun-filled journey with us as we unfold some of the recent "larger than life" adventures from the house of Cartier, Jaeger-LeCoultre, IWC, and Omega.

Cartier BAIGNOIRE - Changing the scale

The small becomes large, the gigantic becomes miniaturized in Cartier's Baignoire collection. Interestingly "Baignoire" is the french translation of the word "bathtub" which is clearly visible in the oval silhouette of the watch. The Baignoire wraps around your wrist like a warm, luxurious hug.
The Maison has announced Lou Doillon, an artist with a thousand facets as the face of this collection. As a remarkable muse and embodiment of French elegance, Lou Doillon transports us into Cartier's precious time. Brilliantly bold and zooming in on Cartier's emblematic watchmaking style. 

IWC - Thinking Big With the Big Pilot

In an innovative, interactive roadshow and extraordinary optical illusion artworks, IWC and the Big Pilot collection brought their story to life around the globe. An "out of the box" campaign with an innovative high-tech booth designed like shipping containers infused with hologram technology, where one could "meet" IWC legends like former head watchmaker Kurt Klaus, brand ambassador Lewis Hamilton, and CEO Christoph Grainger-Herr! No kidding! This has truly inspired us to "Think BIG".

Jaeger-LeCoultre's Stellar Odyssey - The Cosmic Connection! 

Jaeger-LeCoultre celebrated the links between cosmic phenomena, timekeeping origins, and horological innovation at "The Stellar Odyssey" exhibition in Dubai. Where the wonders of the universe and watchmaking collide, truly an out-of-the-world experience. 
An immersive, multi-faceted exhibition where guests traveled through time and space and experienced the mysteries of the universe and horology. This included digital shows, a mixology experience by Matthias Giroud, an artistic experience, a watchmaking experience, and more. This multi-sensory exhibition led visitors on a journey to the cosmos. 

Omega's Extravaganza: 

With its Seamaster in Summer Blue collection, Omega marked its 75th anniversary of the iconic Seamaster collection. There was a cool wave of pop-ups around the world this summer in the dreamiest coastal locations. An exciting wave of summer boutiques opened in San Diego, Saint Tropez, Forte dei Marmi, and Mykonos. They sure know how to make it bigger than ever! And if that wasn't enough, as the official timekeeper of the Olympic Games Paris 2024, Omega has unveiled its new countdown clock, near the iconic beams of the Eiffel Tower. It will now track the hours, minutes, and seconds until the opening ceremony on July 26th, 2024. It will measure every moment – and record every dream. Make sure you catch a glimpse of this beautiful clock if you're visiting Paris.

It is no surprise that these global powerhouses have made a lasting impression. So, let's take full advantage of these unique experiences and enjoy their grandeur and revel in the fun-filled adventures of luxury life. The holiday season is just around the corner, and if we've learned anything from the powerhouses so far, it will be grand and full of joy & luxury. Stay tuned................. 

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