Founded in Switzerland in 1860 by Edouard Heuer, TAG Heuer has built its reputation on precision, innovation and avant-garde watchmaking. Throughout its history, the Maison has played a pioneering role in the development of chronographs and timekeeping technology, becoming deeply intertwined with the worlds of motorsport and performance. Icons such as the Carrera, Monaco and Autavia embody the brand’s relentless pursuit of precision and bold design. Today, TAG Heuer continues to unite its rich heritage with cutting-edge innovation, crafting Swiss-made timepieces that reflect over 160 years of watchmaking expertise and a spirit driven by pushing boundaries.