Chennai’s Moment in Time
Every city has a moment when its cultural rhythm shifts. For Chennai, that moment arrived with the opening of the TimeVallée Chennai boutique in partnership with Art of Time.
Already established in Mumbai and Bengaluru, the Swiss retail concept now steps into Chennai with its most spacious and immersive store in India yet. This isn’t expansion for the sake of geography, it’s a recognition of Chennai’s growing appetite for design, craftsmanship, and meaningful luxury.
Walking Into a Story, Not a Store
The boutique spans three floors, each with a distinct purpose. From the outside, a striking digital façade sets the tone with moving visuals of the world’s most coveted timepieces. Step inside, and the details unfold: golden tubes, champagne tones, and architectural lines that balance heritage with contemporary design.
On the first floor, a curated selection of maisons; Cartier, Bulgari, IWC Schaffhausen, Jaeger-LeCoultre, Panerai, Piaget, Roger Dubuis, and Baume & Mercier, awaits discovery. Upstairs, Time Café offers something rare in luxury retail: a space to pause. It’s not just about looking at watches; it’s about living the culture that surrounds them.
What sets TimeVallée apart is that it isn’t built only for transactions. It’s built for experiences. For the collector, it’s a place to deepen their relationship with horology. For the curious, it’s an open invitation to learn, explore, and even fall in love with their very first timepiece.
From workshops to immersive events, the boutique aims to spark passion and bridge the gap between heritage and the present. It’s retail with purpose, where every visit feels like an encounter, not just a purchase.
Art of Time has always believed in reimagining the way India experiences luxury watches. Since its beginnings in 2015, it has gone beyond the showcase to create spaces that feel personal, thoughtful, and alive with culture.
This philosophy aligns seamlessly with TimeVallée’s mission. As co-founder Gaurav Bhatia puts it, “At the heart of our approach is the belief that our customers are part of our family. This philosophy is encapsulated by our core value of ‘We grow, you grow.’”
Together, the two brands are not just opening boutiques, they’re building communities of enthusiasts who see timepieces as more than objects, but as stories of craft and heritage carried on the wrist.
Heritage, and Beyond
The motto says it best: Heritage and beyond. This new boutique embodies that duality. It honors the codes of fine watchmaking while shaping a future where luxury retail is immersive, innovative, and deeply human.
For Chennai, it’s more than a store opening. It’s a cultural addition, an invitation to slow down, discover, and connect with time in its most beautiful form.
“So we welcome you to step inside, to learn, to discover, and to experience the Art Of Time in its truest sense.”